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Institutional maintenance work and power preservation in business exchanges : insights from industrial supplier workshops

Palmer, Mark; Simmons, Geoffrey; Robinson, Pamela K.; … - In: Industrial marketing management : the international … 48 (2015), pp. 214-225

Persistent link: https://www.econbiz.de/10011346651

An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology

Jones, Paul; Simmons, Geoffrey; Packham, Gary; … - In: International small business journal : researching … 32 (2014) 3, pp. 285-306

Persistent link: https://www.econbiz.de/10010385043

Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies

Palmer, Mark; Simmons, Geoffrey; Mason, Katy - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 383-408

Persistent link: https://www.econbiz.de/10010345655

An examination of regional policy implications pertaining to SME e-business adoption in South-East Wales

Thomas, Brychan; Miller, Christopher; Simmons, Geoffrey - In: Strategic change : SC ; briefings in entrepreneurial finance 24 (2015) 5, pp. 429-446

Persistent link: https://www.econbiz.de/10011481718

The relationship between small business market orientation and environmental uncertainty

Didonet, Simone; Simmons, Geoffrey; … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-779

Persistent link: https://www.econbiz.de/10009671935

Marketing planning and digital customer loyalty data in small business

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-534

Persistent link: https://www.econbiz.de/10009611621

Frontier firms: four industry case studies

Lewis, Geoff; Garden, Sally; Shafiee, Hamed; Simmons, Geoff - 2021

Persistent link: https://www.econbiz.de/10012671550

The impact of the COVID-19 pandemic on grocery shopper behaviour : analysis of shopper behaviour change using store transaction data

Boyle, Paul; Bond, Raymond; Martinez Carracedo, Jorge; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 259-271

Persistent link: https://www.econbiz.de/10013177516

E-commerce adoption and small business in the global marketplace : tools for optimization

Simmons, Geoff (contributor); Thomas, Brychan (contributor) - 2010

This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and...

Persistent link: https://www.econbiz.de/10011726749

Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110

Persistent link: https://www.econbiz.de/10012214667