The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing...

Purpose – The purpose of this study is to understand “Why Should Companies Embrace Cost Transparency”. Design/methodology/approach – This paper is a thought piece in response to the paper by Simintiras et al. (2015), “Should Consumer’s Request Cost Transparency?” Findings –...