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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 31-47
Persistent link: https://www.econbiz.de/10010383379
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Saving the masses : the impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
Sharma, Eesha; Morwitz, Vicki G. - In: Organizational behavior and human decision processes : … 135 (2016), pp. 45-54
Persistent link: https://www.econbiz.de/10011534855
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Retailer pricing strategy and consumer choice under price uncertainty
Danziger, Shai; Hadar, Liat; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 761-774
Persistent link: https://www.econbiz.de/10010473384
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Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya; Morwitz, Vicki G.; Santana, Shelle - In: Journal of retailing 88 (2012) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10009513174
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Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
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The price does not include additional taxes, fees, and surcharges : a review of research on partitioned pricing
Greenleaf, Eric A.; Johnson, Eric J.; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10011479150
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Consumers' purchase intentions and their behavior
Morwitz, Vicki G. - 2014
Persistent link: https://www.econbiz.de/10010462267
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The self-generated validity of measured pruchase intentions
Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
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Firm-sponsored satisfaction surveys : Positivity effects on customer purchase behavior? ; Report No. 04-121
Dholakia, Utpal M.; Morwitz, Vicki G.; Westbrook, Robert A. - In: MSI reports : working paper series (2004) 4, pp. 95-112
Persistent link: https://www.econbiz.de/10002708038
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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002
Persistent link: https://www.econbiz.de/10001657439