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A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge; Ketelaar, Paul; Riet, Jonathan van 't - In: Journal of advertising research 55 (2015) 1, pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
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Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik; Dahlén, Micael; Colliander, Jonas - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
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The effect of new product preannouncements on the evaluation of other brand products
Thorbjørnsen, Helge; Dahlén, Micael; Lee, Yih Hwai - In: The journal of product innovation management : an … 33 (2016) 3, pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
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It's time for TGA : truly good advertising
Dahlén, Micael - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
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"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael; Sjödin, Henrik; Thorbjørnsen, Helge; … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10012495770