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Prendergast, Gerard; Cheung, Wah-leung; West, Douglas C. - In: Journal of advertising research 48 (2008) 4, pp. 484-495

Persistent link: https://www.econbiz.de/10003797945

Prendergast, Gerard P.; Poon, Derek; West, Douglas C. - In: Journal of advertising research 50 (2010) 2, pp. 214-226

Persistent link: https://www.econbiz.de/10003991914

Prendergast, Gerard P.; Cheung, Wah-leung; West, Douglas C. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 87-100

Persistent link: https://www.econbiz.de/10008822597

West, Douglas C.; Prendergast, Gerard P. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1457-1476

Persistent link: https://www.econbiz.de/10009525782

Montecchi, Matteo; Gvirtz, Andrés; Plangger, Kirk; … - In: Psychology & marketing 41 (2024) 7, pp. 1432-1442

Persistent link: https://www.econbiz.de/10014555478

West, Douglas C. - In: Advertising theory, (pp. 212-226). 2012

Persistent link: https://www.econbiz.de/10009524168

West, Douglas C.; Acar, Oguz A.; Caruana, Albert - In: Psychology & Marketing 37 (2020) 11, pp. 1511-1524

Persistent link: https://www.econbiz.de/10012273790

West, Douglas C.; Kover, Arthur J.; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-45

Persistent link: https://www.econbiz.de/10003808075

West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.

Persistent link: https://www.econbiz.de/10003884100

Shaltoni, Abdel Monim; West, Douglas C. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1097-1102

Persistent link: https://www.econbiz.de/10008668705