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Advertising effects
17
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17
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11
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11
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10
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persuasion knowledge
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Matthes, Jörg
40
Wirth, Werner
18
Naderer, Brigitte
14
Schemer, Christian
8
Binder, Alice
3
Kissling, Anna-Katerina
3
Mayrhofer, Mira
3
Pachoud, Nadine
3
Schmuck, Desirée
3
Spengler, Christoph
3
Spielvogel, Ines
3
Stubenvoll, Marlis
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Wonneberger, Anke
3
Denk, Robert
2
Hirsch, Melanie
2
Knoll, Johannes
2
Meijnders, Anneloes
2
Midden, Cees
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Neureiter, Ariadne
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Olofsson, Anna
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Risak, Johann
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Sigrist, Renzo
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Öhman, Susanna
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Leroi-Werelds, Sara
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
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Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
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Journal of consumer behaviour : an international research review
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Die wirtschaftliche Seite des Bauens : Festschrift zum 60. Geburtstag von Rainer Wanninger
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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OLC EcoSci
9
RePEc
2
USB Cologne (EcoSocSci)
2
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1
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
2
I see what you don't see : the role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 85-99
Persistent link: https://www.econbiz.de/10009491966
Saved in:
3
Tiptoe or tackle? : the role of product placement prominence and program involvement for the mere exposure effect
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10009671495
Saved in:
4
I See What You Don't See
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
International journal of advertising : the quarterly …
40
(
2011
)
4
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009976487
Saved in:
5
Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010033587
Saved in:
6
I See What You Don't See
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009811394
Saved in:
7
Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10008103825
Saved in:
8
Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jrg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10009999430
Saved in:
9
Anforderungen an gerichtliche Beweisbeschlüsse
Matthes, Jörg
- In:
Die wirtschaftliche Seite des Bauens : Festschrift zum …
,
(pp. 487-492)
.
2010
Persistent link: https://www.econbiz.de/10003969324
Saved in:
10
Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
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