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Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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I see what you don't see : the role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 85-99
Persistent link: https://www.econbiz.de/10009491966
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Tiptoe or tackle? : the role of product placement prominence and program involvement for the mere exposure effect
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10009671495
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I See What You Don't See
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: International journal of advertising : the quarterly … 40 (2011) 4, pp. 85-101
Persistent link: https://www.econbiz.de/10009976487
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Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 129-146
Persistent link: https://www.econbiz.de/10010033587
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I See What You Don't See
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 85-101
Persistent link: https://www.econbiz.de/10009811394
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Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943
Persistent link: https://www.econbiz.de/10008103825
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Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jrg; Wirth, Werner; Schemer, Christian; … - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10009999430
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Anforderungen an gerichtliche Beweisbeschlüsse
Matthes, Jörg - In: Die wirtschaftliche Seite des Bauens : Festschrift zum …, (pp. 487-492). 2010
Persistent link: https://www.econbiz.de/10003969324
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Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10012201401