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Underpredicting learning after initial experience with a product
Billeter, Darron; Kalra, Ajay; Loewenstein, George F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
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When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma; Zhu, Meng; Kalra, Ajay - In: Journal of marketing research : JMR 48 (2011) 1, pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
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A joint examination of quality choice and satisfaction : the impact of circumstantial variables
Zhang, Wei; Kalra, Ajay - In: Journal of marketing research : JMR 51 (2014) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10010399708
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Competitors or enemies : the impact of organizational learning on competitive decision making
Kalra, Ajay (contributor); Soberman, David A. (contributor) - 2005 - Rev
Persistent link: https://www.econbiz.de/10003364300
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Signaling quality through specialization
Kalra, Ajay; Li, Shibo - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 168-184
Persistent link: https://www.econbiz.de/10003708877
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The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability
Kalra, Ajay; Soberman, David A. - In: Journal of marketing 72 (2008) 3, pp. 32-47
Persistent link: https://www.econbiz.de/10003709041
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Should consumers use the halo to form product evaluations?
Boatwright, Peter; Kalra, Ajay; Zhang, Wei - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 217-223
Persistent link: https://www.econbiz.de/10003709962
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An empirical validation and a transaction level investigation of an expectations based process model of service quality
Kalra, Ajay - 1992 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004316314
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I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice
Chung, Jaeyeon; Ding, Yu; Kalra, Ajay - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 683-703
Persistent link: https://www.econbiz.de/10014444182
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The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
Kalra, Ajay; Goodstein, Ronald C. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10006670696