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Wedel, Michel
286
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58
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50
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49
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45
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35
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21
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10
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10
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10
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Fundamentals of marketing research ; Vol. 6
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ECONIS (ZBW)
196
RePEc
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BASE
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5
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5
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131
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
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132
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
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133
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
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134
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
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135
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 199-229)
.
2007
Persistent link: https://www.econbiz.de/10003544631
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136
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
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137
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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138
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
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139
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
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140
My mobile music : an adaptive personalization system for digital audio players
Tuck Siong Chung
;
Rust, Roland T.
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003858538
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