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Are Product Returns a Necessar...
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Kumar, V.
372
Venkatesan, Rajkumar
33
Kumar, Vikas
27
Kumar, Vimal
25
Leone, Robert P.
25
Shah, Denish
21
Aaker, David A.
16
Day, George S.
16
Reinartz, Werner J.
16
Petersen, J. Andrew
15
Rajan, Bharath
13
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
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10
Gupta, Shaphali
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Sriram, S.
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4
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Journal of marketing
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10
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9
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International journal of procurement management
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ECONIS (ZBW)
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RePEc
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10
EconStor
1
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51
Special Issue of Production and Operations Management Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
6
,
pp. 1944-1946
Persistent link: https://www.econbiz.de/10012636612
Saved in:
52
Special Issue of Production and Operations Management Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
7
,
pp. 2338-2340
Persistent link: https://www.econbiz.de/10012636647
Saved in:
53
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
54
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
55
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
56
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
57
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
58
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
59
Are product returns a necessary evil? : antecedents and consequences
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003838428
Saved in:
60
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
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