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Recalling past temptations : an information-processing perspective on the dynamics of self-control
Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10003806914
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Insincere flattery actually works : a dual attitudes perspective
Chan, Elaine; Sengupta, Jaideep - In: Journal of marketing research : JMR 47 (2010) 1, pp. 122-133
Persistent link: https://www.econbiz.de/10003947450
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The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
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The antecedents of anticipatory purchase : reconciling the two routes to optimism
Chan, Elaine; Sengupta, Jaideep; Mukhopadhyay, Anirban - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10009719549
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Observing flattery : a social comparison perspective
Chan, Elaine; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 740-758
Persistent link: https://www.econbiz.de/10010226718
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The crossmodal effect of attention on preferences : facilitation versus impairment
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 885-903
Persistent link: https://www.econbiz.de/10010253789
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Forced to be bad : the positive impact of low-autonomy vice consumption on consumer vitality
Chen, Fangyuan; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1089-1107
Persistent link: https://www.econbiz.de/10010473294
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Effects of construal level on the price-quality relationship
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 376-389
Persistent link: https://www.econbiz.de/10009272146