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Gao, Zhihong
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Asia Pacific journal of marketing and logistics
6
Asia Pacific Journal of Marketing and Logistics
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of Asia Pacific business
3
Journal of current issues and research in advertising : JCIRA
3
Journal of Historical Research in Marketing
2
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Controlling deceptive advertising in China : an overview
Gao, Zhihong
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10003789737
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2
Gender discrimination in Chinese recruitment advertisements : a content analysis
Gao, Zhihong
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10003794558
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3
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
4
Trademark law and litigation in China
Gao, Zhihong
- In:
Journal of Asia Pacific business
12
(
2011
)
1
,
pp. 43-68
Persistent link: https://www.econbiz.de/10008990511
Saved in:
5
Chinese grassroots nationalism and its impact on foreign brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009558355
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6
Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
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7
When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
Saved in:
8
Regulation of soft issues in advertising in Confucian societies : a comparative examination
Gao, Zhihong
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10003821146
Saved in:
9
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
Saved in:
10
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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