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Sultan, Fareena
46
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32
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14
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11
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7
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7
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41
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000763440
Saved in:
42
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
Saved in:
43
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10001089540
Saved in:
44
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
Saved in:
45
Time preferences for products and attributes and the adoption of technology-driven consumer durable innovations
Sultan, Fareena
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10001161884
Saved in:
46
Big Data and consumer behavior : imminent opportunities
Hofacker, Charles F.
;
Malthouse, Edward Carl
;
Sultan, …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011524139
Saved in:
47
The case for "benevolent" mobile apps
Urban, Glen L.
;
Sultan, Fareena
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
Saved in:
48
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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49
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
50
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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