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Key drivers of consumer purchase of airline tickets : a cross-cultural analysis

Ruiz Mafe, Carla; Sanz Blas, Silvia; Hernández Ortega, … - In: Journal of air transport management 27 (2013), pp. 11-14

Persistent link: https://www.econbiz.de/10009721924

Key drivers of services website loyalty

Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475

Persistent link: https://www.econbiz.de/10010379358

What motivates consumers to teleshopping? : the impact of TV personality and audience interaction

Currás-Péréz, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Marketing intelligence & planning 29 (2011) 5, pp. 534-555

Persistent link: https://www.econbiz.de/10009384812

Implicaciones del uso de buscadores en el comportamiento de compra online

Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 3, pp. 73-86

This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...

Persistent link: https://www.econbiz.de/10009234951

"Sensing" the destination : development of the destination sensescape index

Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: Tourism management : research, policies, practice 87 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648395

Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness

Sanz Blas, Silvia; Buzova, Daniela; Pérez-Ruiz, Pilar - In: Technological forecasting & social change : an … 162 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012665279

Physicians' appraisal of mobile health monitoring

Okazaki, Shintaro; Cstañeda, J. Alberto; Sanz Blas, Silvia - In: The service industries journal 33 (2013) 13/14, pp. 1326-1344

Persistent link: https://www.econbiz.de/10010205261

Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM

Buyova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: Psychology & marketing 33 (2016) 12, pp. 1054-1061

Persistent link: https://www.econbiz.de/10011627270

The role of emotions and social influences on consumer loyalty towards online travel communities

Ruiz-Mefe, Carla; Tronch, Jose; Sanz Blas, Silvia - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 534-558

Persistent link: https://www.econbiz.de/10011599054

Effects of crowdvoting on hotels : the Booking.com case

Garrigos-Simon, Fernando J.; Galdon, Jose Luis; Sanz … - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 419-437

Persistent link: https://www.econbiz.de/10011611257