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Advertising
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Zinkhan, George M.
122
LaTour, Michael S.
55
Ford, John B.
17
Latour, Michael S.
12
LaTour, Kathryn A.
11
Watson, Richard T.
10
Henthorne, Tony L.
9
Dixit, Ashutosh
8
Kwak, Hyokjin
8
Pan, Yue
8
Krishen, Anjala S.
7
Peters, Cara
7
Pitt, Leyland F.
7
Braunsberger, Karin
6
Hollenbeck, Candice R.
6
Christian Zinkhan, F.
5
Reichert, Tom
5
Song, Ji Hee
5
Balazs, Anne L.
4
Braun-Latour, Kathryn A.
4
Close, Angeline G.
4
Gailey, Edward
4
Hollenbeck, Candice
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Johnson, Madeline
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Verbrugge, James A.
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Whipple, Thomas W.
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Berthon, Pierre
3
Conchar, Margy P.
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Crask, Melvin R.
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Holbrook, Morris B.
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Krishen, Anjala
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LaTour, Kathryn
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Merchant, Altaf
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Adkins, Mark
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Andras, Trina Larsen
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Ayala, Gail S.
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Berthon, Pierre R.
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Bliss, Sara J.
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Bui, M̃y
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of Business Research
14
Journal of the Academy of Marketing Science
13
Journal of advertising research
11
Journal of current issues and research in advertising : JCIRA
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of Services Marketing
6
Journal of Consumer Marketing
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Psychology & marketing
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Business Horizons
3
Journal of business ethics : JOBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Managerial Finance
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American business review
2
Business horizons
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
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2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
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The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
(McGraw-Hill, Irwin series in marketing)
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Advances in business marketing : a research annual
1
Advertising, promotion, and new media
1
California management review : CMR
1
Cross-cultural and critical perspectives on brands
1
European Journal of Marketing
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European journal of marketing : EJM
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Gender, culture, and consumer behavior
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Glocal marketing : think globally and act locally
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OLC EcoSci
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ECONIS (ZBW)
54
Other ZBW resources
20
RePEc
18
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81
The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
82
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
83
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
84
E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.
;
Zinkhan, George M.
;
French, Warren
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
Saved in:
85
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
86
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
87
Determinants of perceived web site interactivity
Song, Ji Hee
;
Zinkhan, George M.
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003684145
Saved in:
88
A taxonomy of information technology-enhanced pricing strategies
Dixit, Ashutosh
;
Whipple, Thomas W.
;
Zinkhan, George M.
; …
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 275-283
Persistent link: https://www.econbiz.de/10003704445
Saved in:
89
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
90
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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