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Autonomie und Loyalität in strategischen Unternehmensnetzwerken : eine Mehrebenenbetrachtung
Backhaus, Christof; Blut, Markus; Evanschitzky, Heiner; … - In: Verhalten in Organisationen, (pp. 141-178). 2009
Persistent link: https://www.econbiz.de/10003873404
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What to expect after the honeymoon : testing a lifecycle theory of franchise relationships
Blut, Markus; Backhaus, Christof; Heußler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-319
Persistent link: https://www.econbiz.de/10009380015
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane; Evanschitzky, Heiner; Blut, Markus; … - In: Journal of retailing 90 (2014) 3, pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
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Securing business-to-business relationships : the impact of switching costs
Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; … - In: Industrial marketing management : the international … 52 (2016), pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
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Current status and future evolution of retail formats
Ahlert, Dieter; Blut, Markus; Evanschitzky, Heiner - In: Retailing in the 21st century : current and future trends, (pp. 289-308). 2006
Persistent link: https://www.econbiz.de/10003146738
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Gezielte Kundenbindung durch Segmentierung
Eiting, Alexander; Woisetschläger, David M.; Blut, Markus - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2008) 6, pp. 46-50
Persistent link: https://www.econbiz.de/10008157390
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Consumer ethnocentrism in the German market
Evanschitzky, Heiner; Wangenheim, Florian v.; … - In: International marketing review 25 (2008) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10007979123
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What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
Blut, Markus; Backhaus, Christof; Heussler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-320
Persistent link: https://www.econbiz.de/10009333091
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10009997369