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Children's brand symbolism understanding : links to theory of mind and executive functioning

McAlister, Anna R.; Cornwell, T. Bettina - In: Psychology & marketing 27 (2010) 3, pp. 203-228

Persistent link: https://www.econbiz.de/10003956547

Preschool children's persuasion knowledge : the contribution of theory of mind

McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 175-185

Persistent link: https://www.econbiz.de/10003923119

Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; … - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-37

Persistent link: https://www.econbiz.de/10009510262

Change in a sponsorship alliance and the communication implications of spontaneous recovery

McAlister, Anna R.; Kelly, Sarah J.; Humphreys, Michael S. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10009536722

Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums

McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 195-205

Persistent link: https://www.econbiz.de/10009679224

Promoting Healthful Foods: Could Water be the Answer?

Cornwell, T. Bettina; McAlister, Anna R. - Agricultural and Applied Economics Association - AAEA - 2012

Food consumption choice rather than simply food consumption knowledge is now considered important in better understanding the unfolding obesity epidemic. In this paper, crossdisciplinary research examines food and drink combining. A survey-based pilot study examines the food and drink pairing...

Persistent link: https://www.econbiz.de/10010919260