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Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo (contributor) - 1989
Persistent link: https://www.econbiz.de/10004144690
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High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services
Wnderlich, Nancy V.; Wangenheim, Florian v.; Bitner, Mary Jo - In: Journal of service research : JSR 16 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10010075712
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The Role of Employee Effort in Satisfaction with Service Transactions
Mohr, Lois A.; Bitner, Mary Jo - In: Journal of business research : JBR 32 (1995) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10006742255
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Perspectives on Service Excellence II
Bitner, Mary Jo - In: Journal of retailing 73 (1997) 3, pp. 299-302
Persistent link: https://www.econbiz.de/10006630007
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Introduction to the Special Issue: Services Marketing: Perspectives on Service Excellence
Bitner, Mary Jo - In: Journal of retailing 73 (1997) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10006630697
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Tracking the Evolution of the Services Marketing Literature
Fisk, Raymond P.; Brown, Stephen W.; Bitner, Mary Jo - In: Journal of retailing 69 (1993) 1, pp. 61-103
Persistent link: https://www.econbiz.de/10006638522
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The service imperative
Bitner, Mary Jo; Brown, Stephen W. - In: Business horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10007894589
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Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Colgate, Mark R.; Zeithaml, Valarie A.; Bitner, Mary Jo - In: The service industries journal 21 (2001) 1, pp. 242
Persistent link: https://www.econbiz.de/10006279308
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Book Reviews - Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Lafferty, Barbara A.; Zeithaml, Valarie A.; Bitner, Mary Jo - In: The service industries journal 21 (2001) 1, pp. 241
Persistent link: https://www.econbiz.de/10006279309
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Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content
Wright, Lauren K.; Bitner, Mary Jo; Zeithaml, Valarie A. - In: Journal of marketing education : JME (1994), pp. 5-19
Persistent link: https://www.econbiz.de/10006339981