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The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence

Jha, Subhash; Balaji, M. S.; Peck, Joann; Oakley, Jared; … - In: Journal of retailing 96 (2020) 4, pp. 590-605

Persistent link: https://www.econbiz.de/10012495497

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186

Persistent link: https://www.econbiz.de/10012237793

A customer-focused approach to improve celebrity endorser effectiveness

Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235

Persistent link: https://www.econbiz.de/10012238052

Marketing

Hunt, C. Shane; Mello, John E.; Deitz, George D. - 2018 - Second edition

Persistent link: https://www.econbiz.de/10011576029

The effect of cause-related marketing on firm value : a look at Fortune’s most admired all-stars

Woodroof, Parker J.; Deitz, George D.; Howie, Katharine M. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 899-918

Persistent link: https://www.econbiz.de/10012107342

Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns

Evans, Robert D. <Jr.>; Deitz, George D.; Sherrell, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 329-338

Persistent link: https://www.econbiz.de/10011951421

The effects of organizational and personal resources on stress, engagement, and job outcomes

Karatepe, Osman M.; Yavas, Ugur; Babakus, Emin; Deitz, … - In: International journal of hospitality management 74 (2018), pp. 147-161

Persistent link: https://www.econbiz.de/10011924635

Eat, drink, and create content : a multi-method exploration of visual social media marketing content

Fox, Alexa K.; Nakhata, Chinintorn; Deitz, George D. - In: International journal of advertising : the review of … 38 (2019) 3, pp. 450-470

Persistent link: https://www.econbiz.de/10012200271

Sponsorship and shareholder value: A re-examination and extension

Deitz, George D.; Evans, Robert D.; Hansen, John D. - In: Journal of Business Research 66 (2013) 9, pp. 1427-1435

A stream of studies investigates shareholder wealth effects of marketing investments into sport sponsorship properties. While research generally upholds a positive relationship between sponsorship agreements and shareholder wealth, the relationship remains unclear for several sponsorship...

Persistent link: https://www.econbiz.de/10010869764

The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives

Park, Jeong Eun; Deitz, George D. - In: Journal of business research : JBR 59 (2006) 2, pp. 204-213

Persistent link: https://www.econbiz.de/10006713661