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Integrated strategic partnersh...
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New Zealand
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Kitchen, Philip J.
93
Eweje, Gabriel
59
Bulmer, Sandy
36
Palakshappa, Nitha
34
Kitchen, Philip
25
Eagle, Lynne C.
19
Dodds, Sarah
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Hawkins, Jacinta
9
Sajjad, Aymen
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Buchanan-Oliver, Margo
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Foroudi, Pantea
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Schultz, Don E.
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Rose, Lawrence Craig
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Nath, Shobod Deba
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Sharifah Faridah Syed Alwi
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Grant, Suzanne
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Working paper / Department of Commerce, College of Business, Massey University
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Journal of marketing communications
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11
European journal of marketing : EJM
9
Business strategy and the environment
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Qualitative market research : an international journal
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ECONIS (ZBW)
173
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37
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1
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
2
Communicating corporate social responsibility using social media : implications for marketing strategists
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 249-256)
.
2013
Persistent link: https://www.econbiz.de/10010191263
Saved in:
3
Cause-related events : fulfilling the objectives of social partnerships
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
4
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011642904
Saved in:
4
Cause for pause in retail service : a respond, reimagine, recover framework
Palakshappa, Nitha
;
Dodds, Sarah
;
Bulmer, Sandy
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 584-596
Persistent link: https://www.econbiz.de/10013407565
Saved in:
5
Co-creating sustainability : transformative power of the brand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Dodds, Sarah
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 820-850
Persistent link: https://www.econbiz.de/10015050095
Saved in:
6
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
7
Transformative advertising : well-being Instagram messaging
Dodds, Sarah
;
Palakshappa, Nitha
;
Bulmer, Sandy
; …
- In:
Journal of consumer marketing
41
(
2024
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10015078612
Saved in:
8
Business partnerships with nonprofits : working to solve mutual problems in New Zealand
Eweje, Gabriel
;
Palakshappa, Nitha
- In:
Corporate social responsibility and environmental management
16
(
2009
)
6
,
pp. 337-351
Persistent link: https://www.econbiz.de/10003921507
Saved in:
9
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
10
In memoriam of professor Lynne Eagle
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
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