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A Dyad Model of Calling Behavi...
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Shi, Mengze
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11
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
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12
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
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13
Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
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14
Do market pioneers maintain their innovative spark over time?
Chiang, Jeongwen
;
Robinson, William Thomas
-
1997
Persistent link: https://www.econbiz.de/10000968452
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15
Discrete continuous choice and purchase decision econometric models for consumer demand
Chiang, Jeongwen
-
1988
Persistent link: https://www.econbiz.de/10000789341
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16
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
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17
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
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18
A theoretical analysis of endogenous and exogenous switching costs
Shi, Mengze
- In:
Quantitative marketing and economics : QME
11
(
2013
)
2
,
pp. 205-230
Persistent link: https://www.econbiz.de/10009749862
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19
Behavioral models of managerial decision-making
Goldfarb, Avi
;
Ho, Teck-Hua
;
Amaldoss, Wilfred
;
Brown, …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 405-421
Persistent link: https://www.econbiz.de/10010867837
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20
Why We Do What We Do: A Model of Activity Consumption
Luo, Lan
;
Ratchford, Brian T
;
Yang, Botao
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10010084375
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