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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-604
Persistent link: https://www.econbiz.de/10006971684
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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Exploring the determinants of the frugal shopper
Bove, Liliana L.; Nagpal, Anish; Dorsett, Adlai David S. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 291-298
Persistent link: https://www.econbiz.de/10008891499
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International Journal of Forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10005418589
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The role of health-related claims and situational skepticism on consumers' food choices
Chaudhary, Vartika; Sharma, Dinesh; Nagpal, Anish; … - In: European journal of marketing 58 (2024) 6, pp. 1600-1629
Persistent link: https://www.econbiz.de/10015076718