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Exploring origins of ethical c...
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Brunk, Katja H.
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Centre Emile Bernheim, Solvay Brussels School of Economics and Management
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Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Saved in:
2
Reputation building : beyond our control? ; inferences in consumers' ethical perception formation
Brunk, Katja H.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 275-292
Persistent link: https://www.econbiz.de/10008651818
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3
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Saved in:
4
Towards a better understanding of the ethical brand and its management
Brunk, Katja H.
- In:
The Routledge companion to contemporary brand management
,
(pp. 280-293)
.
2016
Persistent link: https://www.econbiz.de/10011515403
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5
Exploring origins of ethical company/brand perceptions : reply to Shea and Cohn's commentaries
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1364-1367
Persistent link: https://www.econbiz.de/10008747467
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6
Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
Saved in:
7
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.
;
Blümelhuber, Christian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Saved in:
8
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Saved in:
9
Isolation in globalizing academic fields : a collaborative autoethnography of early career researchers
Belkhir, Meriam
;
Brouard, Myriam
;
Brunk, Katja H.
; …
- In:
Academy of Management learning & education : AMLE
18
(
2019
)
2
,
pp. 261-285
Persistent link: https://www.econbiz.de/10012056246
Saved in:
10
Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.
;
Giesler, Markus
;
Hartmann, Benjamin Julien
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
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