The problem of a firm willing to optimally promote and sell a single product on the market is here undertaken. The awareness of such product is modeled by means of a Nerlove–Arrow goodwill as a state variable, differentiated jointly by means of time and of age of the segments in which the...

We analyze the connection between the optimal solutions of minimum time and fixed final time optimal control problems. We discuss some controllability conditions which guarantee the equivalence of the two problems. In fact, under such conditions, not only does an optimal control...

The problem of a firm willing to optimally promote and sell a single product on the market is here undertaken. The awareness of such product is modeled by means of a Nerlove–Arrow goodwill as a state variable, differentiated jointly by means of time and of age of the segments in which the...

We analyze the connection between the optimal solutions of minimum time and fixed final time optimal control problems. We discuss some controllability conditions which guarantee the equivalence of the two problems. In fact, under such conditions, not only does an optimal control...

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of...