Par l’examen d’un cas de gestion de projet d’étude dans le domaine du marketing, nous avons cherché à évaluer la contribution de la communication électronique à l’avancement d’un projet, tout en soulignant ce que cette même forme de communication ne peut pas faire. Les...

This article discusses a study that attempts to reach a better understanding of how the potential franchisees come to their decisions and attempts to compare this process with franchiser's perceptions. It initially focuses on the identification and on the decision-making process of French...

Few empirical studies cover the theme of franchisees' satisfaction. This paper investigates the impact of the nature of relationship between franchisers and franchisees on franchisees' satisfaction. Research data have been collected by surveying 400 French franchisees. Surprisingly, this...

The purpose of this article is to analyse the developmental process of co-operative inter-organizational relationships that entails transactions between French firms and Moroccan subcontractors. The examined industries are : chemical, textile, agrobusiness, mechanic engineering, metallurgical...