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Mobile advertising framework : format, location and context

Aslam, Bilal; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 53-74). 2020

Persistent link: https://www.econbiz.de/10012161786

The development of loyalty programs in the retail sector

Rauf, Muniba; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 105-121). 2020

Persistent link: https://www.econbiz.de/10012161800

The role of fundamental motivations in willingness-to-pay online

Salonen, Ville; Munnukka, Juha; Karjaluoto, Heikki - In: Journal of retailing and consumer services 52 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012132276

The impact of service bundles on the mechanism through which functional value and price value affect WOM intent

Ranaweera, Chatura; Karjaluoto, Heikki - In: Journal of service management 28 (2017) 4, pp. 707-723

Persistent link: https://www.econbiz.de/10011731222

Exploring the nexus between financial sector reforms and the emergence of digital banking culture : evidences from a developing country

Shaikh, Aijaz A.; Glavee-Geo, Richard; Karjaluoto, Heikki - In: Research in international business and finance 42 (2017), pp. 1030-1039

Persistent link: https://www.econbiz.de/10011760641

Digital innovation & enterprise in the sharing economy : an action research agenda

Shaikh, Aijaz A.; Sharma, Ravi S.; Karjaluoto, Heikki - In: Digital business 1 (2020) 1, pp. 1-4

In this digital era, Digital Innovation & Enterprise have emerged as a possible prescription in the sharing economy. Scholars have noted that digital innovation is transforming the technological landscape, entrepreneurial practices, and the behaviours, attitudes, and beliefs of consumers across...

Persistent link: https://www.econbiz.de/10012594456

Value co-creation opportunities : managerial transformation of digitisation risks into success factors

Rantala, Katja; Karjaluoto, Heikki - In: Management and technological challenges in the digital age, (pp. 31-52). 2017

Persistent link: https://www.econbiz.de/10011818631

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26

Persistent link: https://www.econbiz.de/10014531704

Antecedents to permission based mobile marketing: an initial examination

Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki - In: European journal of marketing : EJM 43 (2009) 3, pp. 473-499

Persistent link: https://www.econbiz.de/10008237704

Mobile Customer Relationship Management : a communication perspective

Sinisalo, Jaakko; Karjaluoto, Heikki - In: International journal of electronic customer … 1 (2007/08) 3, pp. 242-257

Persistent link: https://www.econbiz.de/10009887497