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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
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Konkurrenskraft i servicesamhället
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 40 (1987) 3, pp. 137-144
Persistent link: https://www.econbiz.de/10001035530
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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Value co-creation in service logic : a critical analysis
Grönroos, Christian - In: Marketing theory 11 (2011) 3, pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian - In: The Routledge companion to strategic marketing, (pp. 261-274). 2021
Persistent link: https://www.econbiz.de/10012498510
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Service profit logic : ensuring customer willingness to pay
Grönroos, Christian - In: The Routledge handbook of service research insights and …, (pp. 46-68). 2020
Persistent link: https://www.econbiz.de/10012238609
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Reforming public services : does service logic have anything to offer?
Grönroos, Christian - In: Public management review 21 (2019) 5, pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
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Christian Grönroos : I did it my way
Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
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Relationship marketing and service : an update
Grönroos, Christian - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 201-208
Persistent link: https://www.econbiz.de/10011774977