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Responding to value pluralism in hybrid organizations
Castellas, Erin I.; Stubbs, Wendy; Ambrosini, Véronique - In: Journal of business ethics : JOBE 159 (2019) 3, pp. 635-650
Persistent link: https://www.econbiz.de/10012108963
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Creating value by sharing values : managing stakeholder value conflict in the face of pluralism through discursive justification
Schormair, Maximilian J. L.; Gilbert, Dirk Ulrich - In: Business ethics quarterly : the journal of the Society … 31 (2021) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10012404248
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Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia; Dent, Kendall; Tam, Leona - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Roberts-Lombard, Mornay; Maduku, Daniel K. - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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Macro-social marketing and the complexity of value co-creation
Domegan, Christine; McHugh, Patricia - In: Macro-social marketing insights : systems thinking for …, (pp. 110-130). 2020
Persistent link: https://www.econbiz.de/10012112236
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Sustainable touring exploring value creation through social marketing
Henderson, Stephen - In: Arts marketing : an international journal ; AM 3 (2013) 2, pp. 154-167
Persistent link: https://www.econbiz.de/10010233203
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Unlocking the potential of upstream social marketing
Gordon, Ross - In: European journal of marketing : EJM 47 (2013) 9, pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411