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Creating value through relatio...
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Relationship marketing
25,164
Beziehungsmarketing
25,079
Value creation
13,772
Betriebliche Wertschöpfung
13,642
Konsumentenverhalten
9,095
Consumer behaviour
9,094
Customer satisfaction
5,341
Kundenzufriedenheit
5,339
Service quality
3,989
Dienstleistungsqualität
3,988
Theory
3,125
Theorie
3,124
Deutschland
3,053
Germany
3,007
Lieferantenmanagement
2,753
Supplier relationship management
2,753
Brand management
2,641
Markenführung
2,640
Globalisierung
2,242
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2,224
Social Web
2,220
Social web
2,220
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2,037
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2,036
Electronic Commerce
2,034
Marketingmanagement
2,034
Customer integration
2,023
Kundenintegration
2,022
Marketing management
2,009
E-commerce
1,956
Markenimage
1,893
Brand image
1,891
Innovation
1,799
Kundenwert
1,666
Customer value
1,640
Welt
1,603
Online-Marketing
1,601
World
1,601
Internet marketing
1,584
USA
1,540
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13,096
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7,475
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12,976
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46
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16
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1,982
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1,670
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946
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280
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Bruhn, Manfred
124
Homburg, Christian
110
Kumar, V.
83
Huber, Frank
62
Verhoef, Peter C.
57
Han, Heesup
53
Piller, Frank T.
53
Gereffi, Gary
52
Hollebeek, Linda D.
51
Pietrobelli, Carlo
51
Reichwald, Ralf
50
Herrmann, Andreas
49
Bauer, Hans H.
47
Stauss, Bernd
45
Kotler, Philip
43
Krafft, Manfred
43
Rundle-Thiele, Sharyn
43
Gil Saura, Irene
42
Palmatier, Robert W.
42
Swinnen, Johan F. M.
41
Grönroos, Christian
40
Kleinaltenkamp, Michael
39
Mattila, Anna S.
39
Wildemann, Horst
39
Wiedmann, Klaus-Peter
37
Reinartz, Werner J.
35
Stock-Homburg, Ruth
35
Swoboda, Bernhard
35
Thaichon, Park
35
Antràs, Pol
34
Kubacki, Krzysztof
34
Rabellotti, Roberta
34
Hippner, Hajo
33
Mittal, Vikas
33
Smith, Alan D.
33
Vargo, Stephen L.
33
Edvardsson, Bo
32
Eggert, Andreas
32
Gustafsson, Anders
32
Madhani, Pankaj M.
32
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Springer Fachmedien Wiesbaden
110
National Bureau of Economic Research
50
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
46
IGI Global
23
Université Paris-Dauphine (Paris IX)
21
World Bank Group
19
OECD
18
Verlag Dr. Kovač
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
15
World Bank
15
Springer-Verlag GmbH
14
FAO
13
Nomos Verlagsgesellschaft
12
American Marketing Association
11
Springer International Publishing
11
Weltwirtschaftsforum
11
Books on Demand GmbH <Norderstedt>
10
IESE Business School, Universidad de Navarra
10
Information Resources Management Association
10
World Trade Organization
10
Edward Elgar Publishing
8
RWTH Aachen
8
Eric Cuvillier <Firma>
7
Europäische Kommission / Gemeinsame Forschungsstelle
7
Friedrich-Schiller-Universität Jena
7
HAL
7
Haufe-Lexware GmbH & Co. KG
7
International Trade Centre
7
Universität St. Gallen
7
De Gruyter Oldenbourg
6
Economics Research, World Bank Group
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
6
UNCTAD
6
Universität Mannheim
6
Verlag Franz Vahlen
6
W. Kohlhammer GmbH
6
Wiley-VCH
6
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Journal of business research : JBR
860
Journal of retailing and consumer services
606
Industrial marketing management : the international journal for industrial and high-tech firms
517
SpringerLink / Bücher
411
International journal of hospitality management
295
The journal of services marketing
242
The journal of business & industrial marketing
226
The service industries journal
206
Journal of strategic marketing
189
Journal of the Academy of Marketing Science
176
International journal of electronic customer relationship management : IJECRM
143
Technological forecasting & social change : an international journal
140
International journal of contemporary hospitality management
134
Gabler Edition Wissenschaft
133
Journal of marketing
131
Journal of marketing management : MM
128
Journal of service management
127
Tourism management : research, policies, practice
126
Journal of service research : JSR
125
Cogent business & management
121
Journal of travel and tourism marketing
121
European journal of marketing : EJM
119
Journal of hospitality marketing & management
117
The journal of brand management : an international journal
117
Psychology & marketing
116
Asia Pacific journal of marketing and logistics
113
The journal of product & brand management
111
Journal of retailing
107
Marketing intelligence & planning
106
Springer eBook Collection
106
Journal of business ethics : JOBE
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
International journal of production economics
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Services marketing quarterly
96
Service business
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
Business horizons
89
Springer eBook Collection / Business and Economics
88
The international journal of bank marketing : IJBM
85
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ECONIS (ZBW)
39,583
RePEc
557
USB Cologne (EcoSocSci)
370
EconStor
102
BASE
85
Other ZBW resources
12
OLC EcoSci
1
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11
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
12
Entrepreneurial marketing : exploring its place in social enterprises
Nwankwo, Cosmas Anayochukwu
;
Kanyangale, MacDonald Isaac
-
2023
Persistent link: https://www.econbiz.de/10014326193
Saved in:
13
Mobile nudging : youth engagement with banking apps
Wijland, Roel
;
Hansen, Paul Colin
;
Gardezi, Fatima
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10011480853
Saved in:
14
Influencing customer's purchase intentions through firm participation in online customer communities
Albert, Leslie Jordan
;
Aggarwal, Nitin
;
Hill, Timothy R.
- In:
Electronic markets : the international journal on …
24
(
2014
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10010459089
Saved in:
15
Zu gut für diese Welt? : Zur Glaubwürdigkeit unternehmerischer Sozialkampagnen
Schlichting, Inga
;
Röttger, Ulrike
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 265-282)
.
2009
Persistent link: https://www.econbiz.de/10003824524
Saved in:
16
Living with translucency - preparing for transparency
Kitchin, Tim
;
Thellusson, James
- In:
Corporate transparency : wie Unternehmen im …
,
(pp. 205-218)
.
2009
Persistent link: https://www.econbiz.de/10003889828
Saved in:
17
Social marketing: strengthening company-customer bonds
Katsioloudes, Marios
;
Grant, Jim
;
McKechnie, Donelda S.
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 56-64
Persistent link: https://www.econbiz.de/10003487057
Saved in:
18
Relationship marketing and social marketing
Marques, Susana
;
Domegan, Christine
- In:
The SAGE handbook of social marketing
,
(pp. 44-60)
.
2011
Persistent link: https://www.econbiz.de/10009380710
Saved in:
19
Social marketing customer orientation : a conceptualization, typology, and conceptual framework
Leo, Cheryl
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10009738227
Saved in:
20
A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei
;
Kent, Aubrey
- In:
Journal of business ethics : JOBE
121
(
2014
)
4
,
pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
Saved in:
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