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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
, corporate image, its brand image and purchase intention survey conducted in Almaty, Kazakhstan, one of the CIS countries that …
Persistent link: https://www.econbiz.de/10005753553
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Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
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Different effects of utilitarian and hedonic benefits of retail food packaging on perceived product quality and purchase intention
Wang, Edward Shih-Tse - In: Journal of food products marketing 23 (2017) 3, pp. 239-250
Persistent link: https://www.econbiz.de/10011708179
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How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? : a perceived value approach
Ramkumar, Bharath; Liang, Yuli - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 154-180
Persistent link: https://www.econbiz.de/10012533930
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Moderating effect of brand awareness levels on the relationship between eWOM, perceived quality, brand trust, and purchase intention
Hairani, Dimas Agus; Handriana, Tanti; Amarullah, Dudi - In: International journal of electronic marketing and … 15 (2024) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10015063990
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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin
Gli, Deli Dotse; Tweneboah-Koduah, Ernest Yaw; Odoom, … - In: African journal of economic and management studies 15 (2024) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014519796
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The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food
Konuk, Faruk Anıl - In: Journal of retailing and consumer services 43 (2018), pp. 304-310
Persistent link: https://www.econbiz.de/10011883218
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Effects of perceived service quality, website quality, and reputation on purchase intention : the mediating and moderating roles of trust and perceived risk in online shopping
Qalati, Sikandar Ali; Vela, Esthela Galvan; Dakhan, … - In: Cogent business & management 8 (2021) 1, pp. 1-20
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in...
Persistent link: https://www.econbiz.de/10012669005
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The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri; Smith, Ronn J.; Turri, Anna M. - In: Journal of business research : JBR 92 (2018), pp. 290-299
Persistent link: https://www.econbiz.de/10011925471