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A cross-category analysis of dispositional drivers of technology adoption
Ratchford, Mark; Ratchford, Brian Thomas - In: Journal of business research : JBR 127 (2021), pp. 300-311
Persistent link: https://www.econbiz.de/10012494396
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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
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Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation
Jones, Robert Paul; Runyan, Rodney C. - In: International journal of retail & distribution management 44 (2016) 8, pp. 776-798
Persistent link: https://www.econbiz.de/10011615480
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Product customization : a profile of consumer demand
Pallant, Jessica; Sands, Sean; Karpen, Ingo - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238344
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Price discrimination with consumer misperception
Bar-Gill, Oren - 2020
(or segmentation). In the many consumer markets where misperception is common, more careful scrutiny of price …
Persistent link: https://www.econbiz.de/10012243412
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Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters
Otoo, Felix Elvis; Kim, Seongseop; Choi, Youngjoon - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 246-257
Persistent link: https://www.econbiz.de/10012289324
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Motivation-based segmentation of Chinese senior travelers: the role of preferences, sociodemographic, and travel-related features
Otoo, Felix Elvis; Kim, Seongseop; Park, Jinah - In: Journal of vacation marketing 26 (2020) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10012265238
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Mindful consumption : three consumer segment views
Milne, George R.; Ordenes, Francisco Villarroel; … - In: Australasian marketing journal 28 (2020) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
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The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee; Bai, Billy; Singh, Ashok K. - In: Journal of marketing analytics : JMA 8 (2020) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665