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Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533

Antecedents and outcomes of brand love : the mediating role of brand loyalty

Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877

Persistent link: https://www.econbiz.de/10011976104

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10011581861

Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty

Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372

Persistent link: https://www.econbiz.de/10011665165

Effect of cognitive engagement on the development of brand love in a hotel context

Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10012201358

Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia - In: Journal of travel research : a quarterly publication of … 59 (2020) 1, pp. 173-189

Persistent link: https://www.econbiz.de/10012151303

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011970171

Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study

Suhan, Mendon; Nayak, Smitha; Nayak, Raveendranath; … - In: Economic research 35 (2022) 1,6, pp. 6422-6444

Persistent link: https://www.econbiz.de/10014428251

The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty

Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27

The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The … research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the … between the constructs in the model. Moreover, it confirms that rational brand quality influences brand loyalty stronger than …

Persistent link: https://www.econbiz.de/10012663810

Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012796060

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