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Customer experience, not brands will be on the iron throne

Klaus, Philipp - In: International journal of market research 62 (2020) 1, pp. 6-8

Persistent link: https://www.econbiz.de/10012173316

Impact of advertising puffery on purchase intention and brand loyalty of young adults

Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10014531730

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

Persistent link: https://www.econbiz.de/10014536023

The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention

Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10014553120

Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory

Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573

Persistent link: https://www.econbiz.de/10014553339

Consumer-activity identification : identifying antecedents and outcomes

Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621

Persistent link: https://www.econbiz.de/10014553344

Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study

Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96

Persistent link: https://www.econbiz.de/10014515016

Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

Persistent link: https://www.econbiz.de/10014234076

The psychology of vacationers' hotel brand choice in a post-pandemic world

Kim, Jinkyung Jenny; Lee, Myong Jae; Han, Heesup - In: Journal of vacation marketing 29 (2023) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10014246967

Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism

Chen, Xi; Xu, Jie - 2022

Persistent link: https://www.econbiz.de/10013429122