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Influence of brand loyalty on consumer purchase behavior
Ćatić, Lejla; Poturak, Mersid - 2022
Persistent link: https://www.econbiz.de/10013445496
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The effect of brand loyalty and loss aversion on competitive trade-in strategies
Zhou, Qin; Yuen, Kum Fai; Ye, Yusen - In: Total quality management & business excellence 33 (2022) 10, pp. 1084-1112
Persistent link: https://www.econbiz.de/10013352646
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee; Chieng, Fayrene Yew Leh; Mei Teh Goi - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products
Arindaputri, Natasha Bunga; Santoso, Singgih - 2023
Persistent link: https://www.econbiz.de/10014326042
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
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Social media marketing activities and brand loyalty in telecommunication industry : the mediating role of brand affect.
Sharawneh, Tamer - In: Journal of innovations in digital marketing 1 (2020) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10014382966
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Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika - In: Business analyst : a refereed journal of Shri Ram … 42 (2021) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202