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Examining the role of wine brand love on brand loyalty : a multi-country comparison

Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011377622

Romantic brand love : a conceptual analysis

Sarkar, Abhigyan - In: The marketing review 13 (2013) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10010247033

Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding

So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423

Persistent link: https://www.econbiz.de/10010198004

What type of relationship do we have with loved brands?

Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440

Persistent link: https://www.econbiz.de/10010459817

Is it love or just like? : Generation Z's brand relationship with luxury

Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414

Persistent link: https://www.econbiz.de/10013164358

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …

Persistent link: https://www.econbiz.de/10012911061

Impact of the strength of religious beliefs on brand love in the Islamic market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012819715

Brand Love, Brand Loyalty, and Word of Mouth : A Case of AirAsia

Niyomsart, Suthasinee - 2016

The study aims to investigate the relationship among brand love, brand loyalty, and word of mouth of AirAsia Airline … by using Structural Equation Modeling (SEM). The results of the study revealed that brand love has a direct and indirect … influence on word of mouth through brand loyalty …

Persistent link: https://www.econbiz.de/10012988074

Empirically examining the psychological mechanism of a loved and trusted business school brand

Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10012549775

Brand love and brand hate : integrating emotions into brand-related experiences and loyalty

Kohli, Harpuneet Singh; Khandai, Sujata; Yadav, Renu; … - In: Journal of international commerce, economics and policy 12 (2021) 2, pp. 1-25

Persistent link: https://www.econbiz.de/10012650971