Narrow search
Showing 121 - 130 of 373,417
Cover Image
New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang - 2016
Persistent link: https://www.econbiz.de/10011528133
Cover Image
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Cover Image
The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
Cover Image
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Cover Image
The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
Cover Image
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Cover Image
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Cover Image
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Cover Image
Relationship maintenance on Twitter : implications from loyalty leaders
Li, Zongchao - In: Journal of communication management : an international … 19 (2015) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10011376952
Cover Image
Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil; Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of business environment : IJBE 6 (2014) 4, pp. 426-450
Persistent link: https://www.econbiz.de/10010492051