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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin; Steinert, Martin; Welo, Torgeir - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
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Marketing complex product designs in the contemporary value chain
Engelseth, Per; Jafari, Hamid - In: International journal of value chain management : IJVCM 9 (2018) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011989247
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Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
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Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola; Confente, Ilenia; Russo, Ivan - In: Entrepreneurial challenges in the 21st century : …, (pp. 155-177). 2016
Persistent link: https://www.econbiz.de/10011430564
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793