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Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
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Kundenbewertung im Industriegütermarketing
Helm, Sabrina - In: Innovationen für das Industriegütermarketing : …, (pp. 273-292). 2007
Persistent link: https://www.econbiz.de/10003435702
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Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.; Chitturi, Pallavi - In: B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice, (pp. 181-198). 2010
Persistent link: https://www.econbiz.de/10003909914
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Marketing metrics' usage : its predictors and implications for customer relationship management
Ling-yee, Li - In: Industrial marketing management : the international … 40 (2011) 1, pp. 139-148
Persistent link: https://www.econbiz.de/10008907881
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Managing customer share in key supplier relationships
Eggert, Andreas; Ulaga, Wolfgang - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
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Churn-Management im B2B-Kontext : eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003608344
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Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra; Griffin, Abbie - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 84-93
Persistent link: https://www.econbiz.de/10003943139
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Dealing with downstream customers : an exploratory study
Hillebrand, Bas; Biemans, Wim G. - In: The journal of business & industrial marketing 26 (2011) 2, pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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A high-level overview : a value perspective on the practice of business-to-business marketing
Oliva, Ralph - In: Handbook of business-to-business marketing, (pp. 15-40). 2012
Persistent link: https://www.econbiz.de/10009500233