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The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections
Whitelock, Amy; Whitelock, Jeryl; Heerde, Jennifer van - In: European journal of marketing : EJM 44 (2010) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10008404517
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The influence of promotional activity and different electoral systems on voter turnout
Whitelock, Amy; Whitelock, Jeryl; van Heerde, Jennifer - In: European Journal of Marketing 44 (2010) 3/4, pp. 401-420
Purpose – The purpose of this paper is to evaluate EU election data for the UK and Germany and examine the influence of promotional activity (party campaigning) and the different voting systems prevailing in these two countries – first past the post (FPTP) in the UK and proportional...
Persistent link: https://www.econbiz.de/10014722639
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Theories of internationalisation and their impact on market entry
Whitelock, Jeryl - 2008
Persistent link: https://www.econbiz.de/10003655217
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Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando; Whitelock, Jeryl - In: Journal of international management 16 (2010) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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Knowledge acquisition and performance : the role of foreign parents in Korean IJVs
Park, Byung Il; Giroud, Axèle; Mirza, Hafiz; … - In: Asian business & management 7 (2008) 1, pp. 11-32
Persistent link: https://www.econbiz.de/10003696945
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The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 29 (2012) 3, pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
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Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús; Florin, Juan M.; Perez, Lourdes; … - In: Management decision : MD 49 (2011) 3, pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
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Acquisition of marketing knowledge in small and medium-sized IJVs : the role of compatibility between parents
Park, Byung Il; Whitelock, Jeryl; Giroud, Axèle - In: Management decision : MD 47 (2009) 8, pp. 1340-1356
Persistent link: https://www.econbiz.de/10009524498
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Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 28 (2011) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10009305318
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30th anniversary issue
Whitelock, Jeryl (contributor) - 2013
Persistent link: https://www.econbiz.de/10009730624