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Kotler, Philip
122
Bruhn, Manfred
107
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Galenson, David W.
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
37
Esch, Franz-Rudolf
35
Bauer, Hans H.
34
Kleinaltenkamp, Michael
34
Wiedmann, Klaus-Peter
34
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Berndt, Ralph
28
Frey, Bruno S.
28
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Diller, Hermann
25
Kuß, Alfred
25
Reinecke, Sven
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
Gierl, Heribert
23
Grant, David
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
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Springer Fachmedien Wiesbaden
75
American Marketing Association
58
National Bureau of Economic Research
23
Books on Demand GmbH <Norderstedt>
18
IGI Global
16
Institut für Demoskopie Allensbach
16
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
OECD
12
Verlag Franz Vahlen
11
Edward Elgar Publishing
10
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
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Fachhochschule Reutlingen / European School of Business
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Harvard Graduate School of Business Administration
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Chartered Institute of Marketing
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Duncker & Humblot
7
Information Resources Management Association
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NetLibrary, Inc
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UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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AMACOM
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American Management Association
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
6
Uni-Taschenbücher GmbH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Internationales Arbeitsamt
5
Springer-Verlag GmbH
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
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Journal of business research : JBR
346
Industrial marketing management : the international journal for industrial and high-tech firms
254
SpringerLink / Bücher
218
Journal of strategic marketing
192
European journal of marketing : EJM
140
Europäische Hochschulschriften / 5
135
Journal of marketing management : MM
129
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
101
Journal of cultural economics
93
Marketing intelligence & planning
85
Journal of retailing and consumer services
84
Gabler Edition Wissenschaft
81
Springer eBook Collection
79
Journal of business ethics : JOBE
75
International journal of arts management
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
62
The journal of brand management : an international journal
61
Lehrbuch
59
Business horizons
51
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
51
The marketing review
50
Marketing : ZFP ; journal of research and management
49
Asia Pacific journal of marketing and logistics
47
Jahrbuch der Absatz- und Verbrauchsforschung
47
International marketing review
46
Journal of marketing research : JMR
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Psychology & marketing
45
Springer eBook Collection / Business and Economics
45
Journal of advertising research
44
Journal of global marketing
43
Journal of business economics : JBE
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
The journal of product & brand management
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
41
International journal of technology marketing : IJTMkt
40
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ECONIS (ZBW)
20,594
USB Cologne (EcoSocSci)
968
RePEc
119
EconStor
48
BASE
17
USB Cologne (business full texts)
7
ArchiDok
2
OLC EcoSci
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1
Kunstsponsoring in Vlaanderen : een peiling naar de kunstsponsoringsactiviteiten van de Vlaamse bedrijven
Van Haverbeke, Wim
-
1989
Persistent link: https://www.econbiz.de/10000781100
Saved in:
2
Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 371-389)
.
2011
Persistent link: https://www.econbiz.de/10009011222
Saved in:
3
Die absatzpolitischen Massnahmen der Mustermesseveranstalter in Deutschland vom Beginn der Mustermesse bis ins Jahr 1933
Koch, Eckhard
-
1994
Persistent link: https://www.econbiz.de/10000507446
Saved in:
4
Grundzüge der MarketingKommunikations-Planung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000815300
Saved in:
5
Marketing für Außenwerbeträger
Korff, Guido
-
1987
Persistent link: https://www.econbiz.de/10000723920
Saved in:
6
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
7
Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy
-
1996
Persistent link: https://www.econbiz.de/10000584022
Saved in:
8
Un modelo de información imperfecta en el que se envían anuncios por correo
Mazón, Cristina
- In:
Revista española de economía
2
(
1985
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10001032839
Saved in:
9
Marktkommunikation mit digitalen Offline-Medien : CD-ROM, Terminals und transportable Systeme
Heimbach, Petja
- In:
Interaktive Werbung : Marketingkommunikation auf dem …
,
(pp. 23-70)
.
1996
Persistent link: https://www.econbiz.de/10001293898
Saved in:
10
Speed matters : the role of free software offer in software diffusion
Jiang, Zhengrui
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 207-239
Persistent link: https://www.econbiz.de/10003956638
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