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Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
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Distinctions between frequent performing arts consumers : implications for segmentation and positioning
Kolhede, Eric; Gomez-Arias, J. Tomas - In: International journal of arts management 20 (2017) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10011782133
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Specific features and problems of development of the modern Siberian cities' regional art market : case study of Krasnoyarsk City
Nemaeva, Natalia O.; Obmorokova, Anastasia M.; … - In: International journal of economics and financial issues … 6 (2016) 5, pp. 116-121
Persistent link: https://www.econbiz.de/10011782160
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The invigorating influence of relationship marketing on purchase intention in fine arts sector
Moslehpour, Massoud; Song, Chanho; Tung Tran Anh; Wong, … - In: Asia-Pacific journal of business administration 14 (2022) 4, pp. 573-591
Persistent link: https://www.econbiz.de/10013537183
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Price elasticity in the performing arts : a segmentation approach
Kolhede, Eric; Gomez-Arias, J. Tomas; Maximova, Anna - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 523-550
Persistent link: https://www.econbiz.de/10014374939
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Cultural murals and the evolving nature of the hero concept : an arts marketing context
Fillis, Ian; Lehman, Kim - In: Arts and the market : AAM 12 (2022) 3, pp. 197-214
Persistent link: https://www.econbiz.de/10013485915
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Features of Modern Marketing In The Market of Paintings on The Example of The Gallery of Contemporary Art 'Ra-Art'
Chernomorets (Antonova), Anna; Radushinskaya, A.I - 2022
The article discusses the features of the marketing strategy and the experience of promoting utilitarian paintings, the main purpose of which is interior design. The niche is described, the features of producers and consumers of pictorial products are considered. Promising directions for the...
Persistent link: https://www.econbiz.de/10014256388
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International market orientation and stakeholder management in institutions of culture and art in Croatia
Gluić, Jasna; Mihanović, Zoran - In: Management : journal of contemporary management issues 21 (2016), pp. 105-130
orientation and the management of the target groups for the internationally active institutions of culture and arts. We apply an …
Persistent link: https://www.econbiz.de/10011642949