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Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Balachander, Subramanian - 2011
Price promotions and bundling have been two of the most widely used marketing tools in industry practice. Past literature has assumed that firms respond to price promotions by promoting a product in the same category. In this paper, we extend this literature as well as the bundling literature by...
Persistent link: https://www.econbiz.de/10013123901
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Bundling decisions in a two-product duopoly : lead or follow?
Zhou, Shu; Song, Boqian; Gavirneni, Srinagesh - In: European journal of operational research : EJOR 284 (2020) 3, pp. 980-989
Persistent link: https://www.econbiz.de/10012238927
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Mixed bundling in oligopoly markets
Zhou, Jidong - 2021
Persistent link: https://www.econbiz.de/10012436342
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Bundling competition between multi-product and single-product firms
Gwon, Jae Hyun - In: Journal of economic development 40 (2015) 3, pp. 27-54
Persistent link: https://www.econbiz.de/10011376472
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Interfirm bundling and vertical product differentiation
Brito, Duarte; Vasconcelos, Helder - In: The Scandinavian journal of economics 117 (2015) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10011341297
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The strategic effect of bundling : a new perspective
Mantovani, Andrea - In: Review of industrial organization : RIO 42 (2013) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10009696983
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Competitive bundling in information markets : a seller-side analysis
Raghunathan, Srinivasan; Sarkar, Sumit - In: Management information systems : mis quarterly 40 (2016) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10011447600
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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan; Srivastava, Joydeep - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
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Mixed bundling in oligopoly markets
Zhou, Jidong - In: Journal of economic theory 194 (2021), pp. 1-34
Persistent link: https://www.econbiz.de/10012807559
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Mixed bundling may hinder collusion
Baranes, Edmond; Podesta, Marion; Poudou, Jean-Christophe - In: Research in economics : an international review of economics 70 (2016) 4, pp. 638-658
Persistent link: https://www.econbiz.de/10011631221