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Airing your dirty laundry : vertical integration, reputation capital, and social networks
Gil, Ricard; Hartmann, Wesley R. - In: The journal of law, economics, & organization 27 (2011) 2, pp. 219-244
Persistent link: https://www.econbiz.de/10009261852
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Advertising effects in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - 2011
Persistent link: https://www.econbiz.de/10009269426
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Do Superbowl ads affect brand share?
Hartmann, Wesley R.; Klapper, Daniel - 2014
Persistent link: https://www.econbiz.de/10010337691
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Advertising competition in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - 2013
Persistent link: https://www.econbiz.de/10010211853
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Advertising effects in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - In: Marketing science 32 (2013) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10009725720
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Empirical analysis of metering price discrimination : evidence from concession sales at movie theaters
Gil, Ricard; Hartmann, Wesley R. - In: Marketing science 28 (2009) 6, pp. 1046-1062
Persistent link: https://www.econbiz.de/10003909077
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Do frequency reward programs create switching costs
Hartmann, Wesley R. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003380258
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Modeling social interactions : identification, empirical methods and policy implications
Hartmann, Wesley R.; Manchanda, Puneet; Nair, Harikesh; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 287-304
Persistent link: https://www.econbiz.de/10003774338
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Do frequency reward programs create switching costs? : A dynamic structural analysis of demand in a reward program
Hartmann, Wesley R. (contributor);  … - 2007 - [Rev.]
Persistent link: https://www.econbiz.de/10003529294