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Export performance : evidence from agricultural product firms in Vietnam
Ngo-Thi-Ngoc, Huyen; Bang Nguyen Viet - In: Cogent business & management 8 (2021) 1, pp. 1-22
This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5...
Persistent link: https://www.econbiz.de/10012668835
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Marktkommunikation in China : Besonderheiten und Beispiele
Du, Mingming - 2008
Persistent link: https://www.econbiz.de/10003704502
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The impact of confucianism on Chinese market
Zhe Wan - 2011
Persistent link: https://www.econbiz.de/10009490962
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
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China market entry strategy of Paris Baguette
Ryu, Sungmin; Jang, Woojung; Cho, Hyejeong - In: Journal of business case studies 10 (2014) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10010362154
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Prosperity of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445018
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Market potential, firm exports and profit : which market do the Chinese firms profit from?
Ouyang, Puman; Zhang, Teng; Dong, Yan - In: China economic review : an international journal 34 (2015), pp. 94-108
Persistent link: https://www.econbiz.de/10011458887