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A private-public strategy for international marketing through collective brands : Canada brand foods
Innes, Brian G.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 23 (2011) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10008859170
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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene; La Ville, Valérie-Inès de; Roux, André le - In: Journal of marketing communications 16 (2010) 1/2, pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
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Company managed virtual communities in global brand strategy
Arnone, Laurent; Colot, Olivier; Croquet, Mélanie; … - In: Global journal of business research : GJBR 4 (2010) 2, pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
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Port marketing strategies and the challenges of maritime globalization
González Laxe, Fernando - In: Essays on port economics, (pp. 5-18). 2010
Persistent link: https://www.econbiz.de/10008746343
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Marketing standardization versus differentiation in industrial multinational companies in Slovakia
Roby, Zuzana - In: Megatrend review : the international review of applied … 7 (2010) 2, pp. 243-251
Persistent link: https://www.econbiz.de/10008825594
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A study of marketing standardization and performance of Australian, Japanese, and US firms
Kustin, Richard Alan - In: Journal of Asia Pacific business 11 (2010) 4, pp. 296-308
Persistent link: https://www.econbiz.de/10008841873
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Ausgewählte Herausforderungen der internationalen Preispolitik
Methner, Michael - In: Herausforderungen der internationalen marktorientierten …, (pp. 241-257). 2011
Persistent link: https://www.econbiz.de/10008842257
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International marketing : strategy and theory
Onkvisit, Sak; Shaw, John J. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10003585598
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Marketing mix standardization in multinational corporations : a review of the evidence
Birnik, Andreas; Bowman, Cliff - In: International journal of management reviews : IJMR 9 (2007) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10003587869
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Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib; Gregory, Gary - 2008
Persistent link: https://www.econbiz.de/10003611106