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Zum Stand der Kundenzufriedenheitsforschung in österreichischen Nonprofit-Organisationen : ausgewählte Ergebnisse aus dem Gesundheits- und Pflegebereich
Klausegger, Claudia
;
Scharitzer, Dieter
- In:
Tendenzen im Dienstleistungsmarketing : vom Marketing …
,
(pp. 25-49)
.
2003
Persistent link: https://www.econbiz.de/10001888143
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272
Internes Marketing in Wirtschaftsverbänden : ein Ansatz zur Förderung der Marketing- und Dienstleistungsorientierung in Verbandsorganisationen
Schönig, Christoph
-
2001
Persistent link: https://www.econbiz.de/10001579765
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273
Lebensstilorientiertes Kulturmarketing : Besucherorientierung bei Ausstellungen und Museen
Terlutter, Ralf
-
2000
Persistent link: https://www.econbiz.de/10001461293
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274
Nutzenorientiertes Marketing-Controlling von Nonprofit-Unternehmen am Beispiel eines öffentlichen Theaterbetriebes
Schellhase, Ralf
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
21
(
1998
)
3
,
pp. 314-330
Persistent link: https://www.econbiz.de/10001249881
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275
Einweisermarketing für Krankenhäuser : niedergelassene Ärzte professionell gewinnen und binden
Thill, Klaus-Dieter
-
2010
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003846499
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276
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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277
Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald
;
Lee, Hyoung Tark
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
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278
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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279
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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280
Constituent relationship management
Wright, Steve
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 273-285)
.
2011
Persistent link: https://www.econbiz.de/10009127377
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