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Compulsive consumption behaviours : investigating relationships among binge eating, compulsive clothing buying and fashion orientation
Trautmann-Attmann, Julianne; Johnson, Tricia Widner - In: International journal of consumer studies 33 (2009) 3, pp. 267-273
Persistent link: https://www.econbiz.de/10003850063
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Fashion marketing and management in the Asia-Pacific region
Taylor, Gail (contributor) - 2009
Persistent link: https://www.econbiz.de/10003904736
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Potential niche markets for luxury fashion goods in China
Gao, Ling; Norton, Marjorie J. T.; Zhang, Zhiming; To, … - In: Journal of fashion marketing and management 13 (2009) 4, pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
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Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching; Choi, Tsan-Ming - In: Journal of fashion marketing and management 13 (2009) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Fashion innovativeness, materialism, and attitude toward pruchasing foreign fashion goods online across national borders : the moderating effect of internet innovativeness
Park, Hye-Jung; Burns, Leslie Davis; Rabolt, Nancy J. - In: Journal of fashion marketing and management 11 (2007) 2, pp. 201-214
Persistent link: https://www.econbiz.de/10003472629
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The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India
Chakrabarti, Somnath; Baisya, Rajat K. - In: International journal of consumer studies 33 (2009) 6, pp. 706-714
Persistent link: https://www.econbiz.de/10003907602
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Narrative and persuasion in fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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Borderlines: skin, tattoos and consumer culture theory
Patterson, Maurice; Schroeder, Jonathan E. - In: Marketing theory 10 (2010) 3, pp. 253-267
Persistent link: https://www.econbiz.de/10008695976
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Fashion retailing and the bottom line : the effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure
Pentecost, Robin; Andrews, Lynda - In: Journal of retailing and consumer services 17 (2010) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10003938056