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Value brands : cheap or trendy...
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8,929
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3,749
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3,699
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Han, Heesup
120
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113
Huber, Frank
102
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100
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97
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90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
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82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
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69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
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54
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786
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147
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117
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47
World Bank
40
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eSocialSciences
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European Association of Agricultural Economists - EAAE
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13
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12
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12
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12
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11
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11
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11
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Journal of business research : JBR
2,084
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1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
95,151
USB Cologne (EcoSocSci)
3,480
RePEc
1,540
EconStor
1,055
BASE
154
OLC EcoSci
54
ArchiDok
29
Other ZBW resources
21
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15
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Showing
9,881
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9,890
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date (oldest first)
9881
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
9882
Note on measuring
brand
awareness,
brand
image,
brand
equity and
brand
value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
9883
Markenbewertung bei Mergers & Acquisitions : Analyse und Konzeption am Beispiel der Pharmaindustrie
Meissner, Sabine
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825936
Saved in:
9884
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
9885
A
brand
of enlightenment
Ind, Nicholas
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 1-20)
.
2003
Persistent link: https://www.econbiz.de/10001830124
Saved in:
9886
Branding for good?
Anholt, Simon
;
Van Gelder, Sicco
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 56-68)
.
2003
Persistent link: https://www.econbiz.de/10001830142
Saved in:
9887
Brand
sustainability: it's about life ... or death
Kitchin, Tim
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 69-86)
.
2003
Persistent link: https://www.econbiz.de/10001830144
Saved in:
9888
What's
brand
got to do with it?
Caswell, John
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 122-138)
.
2003
Persistent link: https://www.econbiz.de/10001830148
Saved in:
9889
Anthropology and the
brand
Ryder, Ian
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 139-160)
.
2003
Persistent link: https://www.econbiz.de/10001830149
Saved in:
9890
Transparency, or not:
brand
inside/
brand
outside TM - the most obvious yet overlooked next source for the brands's authentic evolution
Anixter, Julie
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 161-182)
.
2003
Persistent link: https://www.econbiz.de/10001830150
Saved in:
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