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Business-to-business marketing...
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Lieferantenmanagement
17,526
Supplier relationship management
17,483
Marketingmanagement
17,106
Marketing management
16,517
Theorie
5,502
Theory
5,484
Lieferkette
5,423
Supply chain
5,422
Relationship marketing
4,097
Beziehungsmarketing
4,088
Marketing
3,839
Business-to-business marketing
3,537
Deutschland
3,511
B-to-B-Marketing
3,479
Germany
3,419
Consumer behaviour
3,120
Konsumentenverhalten
3,113
USA
2,264
United States
2,218
Brand management
1,779
Markenführung
1,770
Innovation
1,737
Unternehmensnetzwerk
1,713
Business network
1,711
Electronic Commerce
1,710
E-commerce
1,619
Unternehmenserfolg
1,591
Firm performance
1,579
Strategisches Management
1,555
KMU
1,462
SME
1,461
Unternehmenskooperation
1,415
Inter-firm cooperation
1,358
Online-Marketing
1,346
Internet marketing
1,299
Innovationsmanagement
1,254
Strategic management
1,238
Innovation management
1,225
Beschaffung
1,216
Procurement
1,172
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Undetermined
9,245
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4,478
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Article
22,979
Book / Working Paper
13,811
Journal
89
Other
5
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1
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Article in journal
17,771
Aufsatz in Zeitschrift
17,771
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4,759
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4,759
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2,899
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2,899
Hochschulschrift
2,604
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2,175
Working Paper
1,831
Arbeitspapier
1,794
Collection of articles of several authors
1,064
Sammelwerk
1,064
Case study
951
Fallstudie
951
Lehrbuch
854
Bibliografie enthalten
778
Bibliography included
778
Textbook
717
Aufsatzsammlung
580
Konferenzschrift
324
Ratgeber
257
Guidebook
241
Conference proceedings
219
research-article
190
Conference paper
172
Konferenzbeitrag
172
Reprint
172
Handbook
120
Handbuch
120
Dissertation u.a. Prüfungsschriften
118
Glossar enthalten
111
Glossary included
111
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100
Sammlung
100
Amtsdruckschrift
69
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58
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55
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55
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English
28,147
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8,202
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52
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38
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29
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25
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21
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18
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11
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7
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5
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4
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3
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3
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3
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2
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2
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Author
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Kotler, Philip
127
Homburg, Christian
120
Bruhn, Manfred
113
Kleinaltenkamp, Michael
92
Meffert, Heribert
82
Backhaus, Klaus
77
Pepels, Werner
73
Svensson, Göran
56
Sheth, Jagdish N.
55
Kumar, V.
53
Keller, Kevin Lane
49
Wagner, Stephan M.
46
Tomczak, Torsten
44
Kirchgeorg, Manfred
43
Naudé, Peter
42
Henneberg, Stephan
41
Albers, Sönke
39
Wiedmann, Klaus-Peter
39
Ahlert, Dieter
38
Bauer, Hans H.
38
Spiller, Achim
38
Schiele, Holger
37
Voeth, Markus
37
Zentes, Joachim
36
Esch, Franz-Rudolf
35
Vrontis, Demetris
35
Belz, Christian
34
Kitchen, Philip J.
34
Lindgreen, Adam
34
Piercy, Nigel
34
Cheng, T. C. E.
33
Grönroos, Christian
33
Johnston, Wesley J.
33
Baumgarth, Carsten
32
Diller, Hermann
32
Palmatier, Robert W.
32
Burmann, Christoph
31
Görg, Holger
31
O'Cass, Aron
30
Berndt, Ralph
29
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Institution
All
Springer Fachmedien Wiesbaden
107
American Marketing Association
59
National Bureau of Economic Research
44
Books on Demand GmbH <Norderstedt>
25
IGI Global
23
Verlag Dr. Kovač
21
OECD
19
Fördergesellschaft Marketing an der Universität Augsburg
17
European Society for Opinion and Marketing Research
15
Verlag Franz Vahlen
14
De Gruyter Oldenbourg
13
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
11
Erasmus Research Institute of Management
10
Duncker & Humblot
9
INSEAD
9
AMACOM
8
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
Edward Elgar Publishing
8
European Association of Agricultural Economists
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
NetLibrary, Inc
8
UVK Verlagsgesellschaft mbH
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Europäische Kommission
7
IMP Group
7
Information Resources Management Association
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
American Management Association
6
Erich-Schmidt-Verlag
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
Universität Mannheim
6
Universität St. Gallen
6
W. Kohlhammer GmbH
6
epubli GmbH
6
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
1,240
Journal of business research : JBR
599
The journal of business & industrial marketing
463
International journal of production economics
461
SpringerLink / Bücher
394
International journal of production research
319
European journal of operational research : EJOR
219
Journal of strategic marketing
218
Journal of business-to-business marketing
192
Europäische Hochschulschriften / 5
183
Journal of purchasing and supply management
174
Journal of the Academy of Marketing Science
172
Gabler Edition Wissenschaft
168
Journal of marketing
164
European journal of marketing : EJM
159
Journal of marketing management : MM
148
Management science : journal of the Institute for Operations Research and the Management Sciences
132
Springer eBook Collection
117
Journal of retailing and consumer services
113
International journal of procurement management
112
Marketing intelligence & planning
111
Journal of marketing communications
107
Journal of operations management
101
Production and operations management : an international journal of the Production and Operations Management Society
96
Springer eBook Collection / Business and Economics
95
Transportation research / E : an international journal
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Supply chain management : an international journal
89
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
81
Business horizons
78
The international journal of logistics management
77
The journal of brand management : an international journal
76
The journal of supply chain management : a global review of purchasing and supply
75
European Journal of Marketing
71
Harvard-Business-Manager : das Wissen der Besten
71
Marketing Intelligence & Planning
70
Asia Pacific journal of marketing and logistics
69
International journal of logistics systems and management
68
Lehrbuch
68
Omega : the international journal of management science
67
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Source
All
ECONIS (ZBW)
35,568
USB Cologne (EcoSocSci)
847
Other ZBW resources
309
RePEc
68
EconStor
66
BASE
20
USB Cologne (business full texts)
5
ArchiDok
1
OLC EcoSci
1
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Showing
1
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10
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36,885
Sort
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date (newest first)
date (oldest first)
1
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
4
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
5
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
6
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
7
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
8
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
9
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
10
Business marketing : a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
Saved in:
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