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About face : the secrets of emotionally effective advertising
Hill, Dan - 2010
Persistent link: https://www.econbiz.de/10013530506
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Emotionomics : leveraging emotions for business success
Hill, Dan - 2008 - Rev. ed.
Persistent link: https://www.econbiz.de/10013530618
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Emotionomics : Erfolg hat, wer Gefühle weckt
Hill, Dan - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836914
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Body of truth : leveraging what consumers can't or won't say
Hill, Dan - 2003
Persistent link: https://www.econbiz.de/10004791584
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Emotionomics : leveraging emotions for business success
Hill, Dan - 2008 - Rev. ed.
Persistent link: https://www.econbiz.de/10004925145
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About face : the secrets of emotionally effective advertising
Hill, Dan - 2010
Persistent link: https://www.econbiz.de/10008637475
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ADVERTISING PSYCHOLOGY - Ten rules for marketing to the senses - Words are a minor element in how people see our brands and communications: The other senses dominate perception.
Hill, Dan - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 6, pp. 14-16
Persistent link: https://www.econbiz.de/10006756245
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BIOMETRIC RESEARCH - Read the face to get inside consumers' minds - Reading facial expressions to determine research subjects' emotions is not only cheap, but can be done anywhere...
Hill, Dan - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 45-47
Persistent link: https://www.econbiz.de/10008254048
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PRICE DISCOUNTING The recession has increased the prevalence of price discounting. It's a perilous strategy that will kill your advertising, branded offers and, ultimately, your co...
Hill, Dan - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 36-38
Persistent link: https://www.econbiz.de/10008711963