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Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.; Kerkhof, Peter; Vries, Metten de - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
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The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei; Padgett, Daniel - In: The journal of consumer marketing 32 (2015) 1, pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
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The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie; Grohmann, Bianca - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
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Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.; Francis, Alisha L. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
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Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.; Laczniak, Russell N.; Ehrich, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 229-246
Persistent link: https://www.econbiz.de/10009770222